Digital Health Startup Innovation: From Concept to Commercialization

Los Angeles Convention Center, Los Angeles, California

Feb 22, 2026 (Sunday), 1:30-3:00 pm PST

Attend the Advancing session and get $250 off ViVE Conference registration with us!

Target Audience: Startups and new innovations

Session Description: This session features a series of presentations that will guide startups and new digital health innovations through several key areas of going from idea stage to go-to-market.

It will include both an overview of the steps involved, stages of development, as well as specific areas of the process to bring a product to market.

Startups or new innovation initiatives will have an understanding of key considerations in the product development and commercialization process and resources they could utilize for their products/services.

Speakers

Andy Arluk

Andy is co-founder of Advancing Ventures, a services platform applying structured processes and aggregating a comprehensive suite of services to make health tech product development more efficient, de-risked, and cost effective to achieve commercialization. 

He is also Chief Product Officer for health tech companies, having worked across large corporate environments, growth stage entities, and as a startup founder, as well as Chief Strategy Officer of Helpful, a global engineering innovation community. 

Andy holds an MSE in Engineering from Johns Hopkins University and an MBA from the Wharton School, University of Pennsylvania.

Andy is co-founder of Advancing Ventures, a services platform applying structured processes and aggregating a comprehensive suite of services to make health tech product development more efficient, de-risked, and cost effective to achieve commercialization. 

He is also Chief Product Officer for health tech companies, having worked across large corporate environments, growth stage entities, and as a startup founder, as well as Chief Strategy Officer of Helpful, a global engineering innovation community. 

Andy holds an MSE in Engineering from Johns Hopkins University and an MBA from the Wharton School, University of Pennsylvania.

Nicole Althaus

Nicole Althaus is a seasoned product and marketing leader and founder of ALTHAUS, LLC, a healthcare product and go-to-market advisory. 

She has built and scaled digital health and medical device solutions across Fortune 5 enterprises, mid-market organizations, and early-stage startups, working at the intersection of product strategy, UX, marketing, and commercialization. 

Nicole has led product, experience, and GTM strategy across payers, providers, employers, and regulated healthcare markets, helping teams translate complex clinical, regulatory, and operational realities into differentiated, market-ready products that buyers can understand, adopt, and scale. 

She also serves as a U.S. Ambassador for Global Health Connector, contributing to global collaboration across the digital health ecosystem.

Nicole Althaus is a seasoned product and marketing leader and founder of ALTHAUS, LLC, a healthcare product and go-to-market advisory. 

She has built and scaled digital health and medical device solutions across Fortune 5 enterprises, mid-market organizations, and early-stage startups, working at the intersection of product strategy, UX, marketing, and commercialization. 

Nicole has led product, experience, and GTM strategy across payers, providers, employers, and regulated healthcare markets, helping teams translate complex clinical, regulatory, and operational realities into differentiated, market-ready products that buyers can understand, adopt, and scale. 

She also serves as a U.S. Ambassador for Global Health Connector, contributing to global collaboration across the digital health ecosystem.

Zina Manji

Zina Manji is the Founder & Principal of InnoPathwayZ, LLC, advising founders and organizations on regulatory, innovation, and market adoption strategies across pharmaceuticals, medical devices, diagnostics, digital health, OTC products, and emerging technology areas. 

Previously, she served in senior executive roles as a strategic business partner in life sciences companies and working with startups, leading global regulatory and innovation initiatives, including major public health responses (H1N1 and COVID-19). 

She is also an active healthcare advocate, engaging with policymakers and national advocacy organizations to advance women’s health, early disease detection, Alzheimer's research, and equitable access to care. She has served as a keynote and panel speaker at innovation and international conferences, and she hosts the IPZO-facto: Innovation—No Way But Forward podcast. 

Zina holds a PharmD and MS from the University of Iowa, with executive education certificates in Disruptive Strategy from Harvard Business School Online and in Digital Health from Columbia Business School.

Zina Manji is the Founder & Principal of InnoPathwayZ, LLC, advising founders and organizations on regulatory, innovation, and market adoption strategies across pharmaceuticals, medical devices, diagnostics, digital health, OTC products, and emerging technology areas. 

Previously, she served in senior executive roles as a strategic business partner in life sciences companies and working with startups, leading global regulatory and innovation initiatives, including major public health responses (H1N1 and COVID-19). 

She is also an active healthcare advocate, engaging with policymakers and national advocacy organizations to advance women’s health, early disease detection, Alzheimer's research, and equitable access to care. She has served as a keynote and panel speaker at innovation and international conferences, and she hosts the IPZO-facto: Innovation—No Way But Forward podcast. 

Zina holds a PharmD and MS from the University of Iowa, with executive education certificates in Disruptive Strategy from Harvard Business School Online and in Digital Health from Columbia Business School.

Dr. Maulik Purohit, MD, MPH

Dr. Maulik Purohit, MD, MPH is a physician-scientist, digital health innovator, and entrepreneur redefining how neuroscience and technology intersect to transform healthcare. Educated in Physical Medicine & Rehabilitation, Brain Injury Medicine, and Clinical Informatics, Dr. Purohit blends medical science with systems thinking to drive human-centered innovation.

He has served as Chief of Research in the U.S. Department of Defense, where his groundbreaking work at the National Intrepid Center of Excellence (NICoE) for brain injury and PTSD earned recognition from the White House. His leadership has spanned clinical care, operational strategy, and national research initiatives focused on brain health, resilience, and performance optimization for elite military personnel.

Currently, Dr. Purohit serves as Chief Innovation Officer at datosX Digital Health Labs, where he leads the development of AI-driven platforms that bridge clinical insight and technology to improve outcomes, reduce inefficiencies, and personalize patient care. His team’s flagship platform, NOVA, reimagines digital health operations through intelligent automation and integrated analytics—bringing science, empathy, and technology together in real time.

Recognized by Becker’s Healthcare as one of the nation’s top healthcare leaders, Dr. Purohit is also a trusted advisor to Fortune 500 executives, startup founders, and global health systems. His work inspires organizations to think differently—combining neuroscience, behavioral design, and digital strategy to empower human potential.

A dynamic and engaging speaker, Dr. Purohit translates complex concepts from the brain and AI into actionable frameworks for innovation, leadership, and well-being. Whether on stage, in the lab, or at the executive table, he embodies a single purpose: to make healthcare smarter, more connected, and more human.

Dr. Maulik Purohit, MD, MPH is a physician-scientist, digital health innovator, and entrepreneur redefining how neuroscience and technology intersect to transform healthcare. Educated in Physical Medicine & Rehabilitation, Brain Injury Medicine, and Clinical Informatics, Dr. Purohit blends medical science with systems thinking to drive human-centered innovation.

He has served as Chief of Research in the U.S. Department of Defense, where his groundbreaking work at the National Intrepid Center of Excellence (NICoE) for brain injury and PTSD earned recognition from the White House. His leadership has spanned clinical care, operational strategy, and national research initiatives focused on brain health, resilience, and performance optimization for elite military personnel.

Currently, Dr. Purohit serves as Chief Innovation Officer at datosX Digital Health Labs, where he leads the development of AI-driven platforms that bridge clinical insight and technology to improve outcomes, reduce inefficiencies, and personalize patient care. His team’s flagship platform, NOVA, reimagines digital health operations through intelligent automation and integrated analytics—bringing science, empathy, and technology together in real time.

Recognized by Becker’s Healthcare as one of the nation’s top healthcare leaders, Dr. Purohit is also a trusted advisor to Fortune 500 executives, startup founders, and global health systems. His work inspires organizations to think differently—combining neuroscience, behavioral design, and digital strategy to empower human potential.

A dynamic and engaging speaker, Dr. Purohit translates complex concepts from the brain and AI into actionable frameworks for innovation, leadership, and well-being. Whether on stage, in the lab, or at the executive table, he embodies a single purpose: to make healthcare smarter, more connected, and more human.

Alex Gorstan

Alex Gorstan is the Founder and CEO of Super Green, a go-to-market studio for high-growth health technology companies navigating the path from early validation to market adoption. 

He partners with digital health, diagnostics, and AI-driven healthcare startups to transform nascent ideas into clear market positions, compelling stories, and concrete commercial assets—from sales enablement and websites to video content and integrated campaigns.

Throughout his career, Alex has guided commercialization efforts for early- and growth-stage healthcare companies, working alongside founders, clinical leaders, and commercial teams to build credibility and momentum in challenging healthcare markets. 

Before founding Super Green, he spent nearly a decade at Flatiron Health leading marketing for the life sciences business. Earlier, he worked as a software engineer and product manager at Johns Hopkins, developing healthcare technology in the payer space.

Alex Gorstan is the Founder and CEO of Super Green, a go-to-market studio for high-growth health technology companies navigating the path from early validation to market adoption. 

He partners with digital health, diagnostics, and AI-driven healthcare startups to transform nascent ideas into clear market positions, compelling stories, and concrete commercial assets—from sales enablement and websites to video content and integrated campaigns.

Throughout his career, Alex has guided commercialization efforts for early- and growth-stage healthcare companies, working alongside founders, clinical leaders, and commercial teams to build credibility and momentum in challenging healthcare markets. 

Before founding Super Green, he spent nearly a decade at Flatiron Health leading marketing for the life sciences business. Earlier, he worked as a software engineer and product manager at Johns Hopkins, developing healthcare technology in the payer space.

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